Sunday, July 12, 2009

BET - Black Exploitation Enatertainment


Alright, that's it..I have totally had it with this poor excuse for a network. Before I go into full rant mode, let's look at the timeline for BET, Black Entertainment Television or more appropriately, Black Exploitation Television.

Does anyone remember when the BET was black owned and operated? The network was founded by Robert Johnson. BET launched as a block on USA network in 1980 and then as an independent network in 1983.
(courtesy of wikipedia) Back then BET was such a breath of fresh air to the African-American community. There were shows that reflected the lifestyle and addressed the concerns of a people who prior to the launch of BET didn't have a voice. There programming line up consisted of video shows and even a full fledged news cast. Its a far cry from the perpetual rump shaking videos and sterotypical sit coms and movies shown current day.

There is a void of programming that shows African-Americans and other minority groups in a positve light. I strongly feel like this lack of affirmative images and story lines is having an adverse effect on the youth within the African-American community. I'm sure plenty of people who share my sentiments have written letters, complained, suggested and more to no avail. I believe the demise of this network began when its original owner sold the network. This is evidence of an even bigger problem. Why are we as a people so quick to "sell out". Shouldn't some things be priceless?

It is my sincere hope that in my lifetime I can once again see a network dedicated to promoting non-stereotypical images of African-American people. In order for that to happen...we will have to collectively raise our standards. We have to stop accepting "less than" as it pertains to media coverage and entertainment. I implore you to start the journey towards the rebirth of positive programming for people of color. All it takes is one person to take one step in the right direction to spark an awareness and ultimately bring about change.





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